BORN IN THE USA (Or Sweden, or Germany, or Firenze…) – How and why brands use origin to help shape their identity
Join our members Up there, Everywhere for a Branding Question Time special seminar that looks at this topic. In person, or online, on October 24th at GT30. Where you come from can say an awful lot about you or your brand. Think about it. Apple, Designed in California (but assembled in China). IKEA as Swedish as herring and potatoes. Burberry. As …