Join our members Up there, Everywhere for a Branding Question Time special seminar that looks at this topic. In person, or online, on October 24th at GT30.
Where you come from can say an awful lot about you or your brand.
Think about it. Apple, Designed in California (but assembled in China). IKEA as Swedish as herring and potatoes. Burberry. As quintessentially English as red telephone boxes, pubs with warm beer and awful grey weather. For the cost of one of their posh raincoats you should expect to have tea at Buckingham Palace thrown in.
So place of origin and the tag Made In...can carry an awful lot of weight from a branding perspective. We wanted to explore this question in more detail. So you are welcome to join us when a panel of experts will discuss and debate this topic, inviting questions from the audience.
The five panellists are: Lotti Ungerth, Global Medical Marketing Director for Italian aesthetics brand RELIFE; Michael Persson Gripkow, Course Director Place Branding, Berghs School of Communication Stockholm, Sweden; Anna Gissler, Head of Communication and Market at AMF Fastigheter; Julian Reisz, Director of Innovation at ARLA Foods; and Julian Stubbs, strategic branding head at UP THERE, EVERYWHERE.
The moderator: Stockholm-based British broadcaster and producer Maddy Savage will moderate this Branding Question Time event. With twenty years of experience working for high-profile global media outlets, including the BBC, Maddy will put your questions to our panel of experts.
