Abundo presents an inspirational lecture with rhetorician, lecturer and entrepreneur Sofia Kacim.

Millennials, Generation WHY, gen Y. This generation is known by many names, and this in particular is said to be the most questionable generation of all time. Difficult to attract, impossible to keep and at the same time the most ambitious talent the job market has seen.

So how do we relate to the determined and young talents? Is it with high wages, golden watches and company cars or with visions, the opportunity to grow and a greater purpose than the business?

How do we attract and retain the generation that is always on its way?

Sofia shares insights and tips during 45 interactive minutes.

Sofia Kacim is a rhetorician and co-founder of the global women’s network HERE Global Network with operations in 20 cities around the world.

Since 2013, Sofia has been a returning lecturer and moderator, she is also a rhetoric expert in the magazine Chef, Scandinavia’s largest leadership magazine and jury member of the TV program Retorikmatchen – Sweden’s largest rhetoric competition for children.

In 2017, Sofia ended up on the list of Sweden’s 101 talents of “Veckans affärer” and in 2018, she was announced as one of Sweden’s most influential communicators in the magazine “Resumé”.

Sofia has a background as a consultant from the communication agency Schlingmann and as a rhetoric coach in TEDxStockholm.

This lecture is produced by Abundo in collaboration with Profile Agency and Helio, exclusively for Abundo members, but as a Helio member you have the opportunity to take part of this evening, just RSVP to martin.tallvid@helio.se.

TIME: About 1 hour including a break and question time.

FOOD & DRINK: Please stay for a bite to eat or drink at the restaurant Penny & Bill.


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