Learn @ Lunch – The NXT sustainable Consumer Report 2023 with Fredrik Ekström – “Welcome to the mind of the future’s sustainable consumer”
Brand consultant Fredrik Ekström from Above the Clouds offers insights from the new report – NXT Sustainable Consumer 2023, The Post Purpose Activist – He describes how brands can succeed in a troubled time of change through insight into “sustainability consumers”, where their hearts are right now, what provides status and spreads anxiety, as well …