BMW’s journey to a data-driven customer experience
Recoordinate and BMW talk about how they went from a traditional customer dialogue to trigger-based processes with support of marketing automation in order to better meet the expectations of their customers. Recoordinate works with companies such as Tele2, TUI, Vattenfall, Trygg-Hansa, Skandia, Axfood and Rädda Barnen. The seminar focuses particularly on analysis, data and content …