Are you a small business owner or freelancer wanting to know more about how to create a strategy that works for your business? Do you want to get started, update your current strategy, or simply learn more? Then don’t miss this inspiring session with brand strategist Fredrik Ekström. With over 20 years of experience working with leading lifestyle brands, Fredrik will share valuable insights on how to craft a strategy that sets you apart. You’ll gain practical tools and actionable tips on everything from positioning to building a brand ecosystem and creating a storytelling playbook that captures attention.
Strategy Talk: Build Your Brand – and Get Returns on Your Business
Why Strategy Matters for SMEs and Freelancers
Having a strong strategy is critical for smaller businesses and freelancers to stay relevant, stand out, and generate attraction. Without a clear plan, it’s easy to get lost in the noise, lose focus, or spend energy on the wrong activities. A well-crafted strategy, on the other hand, will help you define your position, build a solid foundation, and ensure your actions align with your long-term goals.
What I Will Cover
In this strategy talk, Fredrik will share insights on how to create and implement a strategy that strengthens your brand and supports your business. From choosing your position to adapting your brand to today’s digital landscape with a storytelling playbook, he will provide concrete tools and tips to help you get started. Whether you’re at the beginning of your entrepreneurship or leadership journey, or looking to update your current strategy, this session will help you sharpen your focus and get started.
Topics We Will Explore During the Talk
- Success Factors for Brands Today: What drives success for small and large brands today.
- Choosing the Right Position: How to select a strategic position and what it means for you.
- The Role of Sustainability and Purpose: How to integrate values, and when not to do so.
- Building an Action-Driven Strategy: What is a “Winning Game Strategy.”
- Adapting to the Digital Landscape: Balancing the funnel with social loop logic.
- Creating a Brand Ecosystem: How to build a universe that others want to engage with.
- Crafting a Storytelling Playbook: Building your narrative using a five-pillar framework.
- Roadmap for Strategic Activation: Step-by-step process to kickstart your strategic work.
This 1-hour session will inspire and equip you with practical knowledge and tools to start building a strategy that delivers tangible results. Fredrik will use cases from clients and transform that into relvant topics for SME’s and Freelancers so you can benefit directly from the cases.
Fredrik Ekström is a brand strategist and founder of Above The Clouds (based at Helio GT30) with over 20 years of experience working with lifestyle brands across sports, outdoor, fashion, and food & beverages. He has a deep understanding of what drives today’s consumers, with expertise in brand development, strategic communication, and consumer-centric sustainability. Today, he helps brands like Houdini, Dometic, Weekday, and Monki develop Winning Game Strategies and storytelling playbooks to establish strong positions in the global market.
